The last months of the year are a low season for tourists in Da Nang. Hence, the local tourism industry, travel firms and airlines, have been going the extra mile to resume a number of international routes and open new ones, thereby contributing to bringing more tourists to the city, and promoting the growth of the tourism recovery rate.
Market expansion is also a way to bring more visitors to Da Nang. IN THE PHOTO: A Japanese business is introducing its tourism products at the Viet Nam – Japan Cultural Exchange and Economic Tourism Programme in Da Nang. Photo: THU HA
Expansion of flight network
In October, direct flights connecting Da Nang with India, and Taiwan (China) were resumed with the frequency of one flight/day and 3 flights/week respectively.
During his nearly 2-week stay in Da Nang, Mr. Vikas Soni from New Delhi, India, had the opportunity to visit many of the city’s popular tourist attractions as well as try local dishes.
The Indian guest said that in the past, if he wanted to visit Da Nang, he had to fly many routes, and the cost of the trip would be higher. But now, the reopening of Da Nang-India direct air route brings more convenient for travellers and businesspeople.
As one of the businesses exploiting the Taiwanese tourist market (China), Ms. Nguyen Mai Vien, Deputy Director of the Da Nang branch of the Viet Vacation Tourism Company, expressed her happiness at the resumption of the Da Nang-Taipei air service. In order to welcome guests, her company has taken the initiative to carefully conduct surveys, and connect with service providers to rebuild tourism products and tours to suit the tastes of customers.
According to updated information from the Da Nang International Terminal Investment and Operation JSC (AHT), from now until late March, 2023, 24 international airlines and 3 domestic airlines plan to operate hundreds of international commercial flights to Da Nang.
Specifically, air routes connecting Da Nang to South Korea, Taiwan, Hong Kong and Macau (China) will be resumed. Meanwhile, the Batik Air Malaysia will operate daily flights between Kuala Lumpur and Da Nang starting from December.
Mrs. Nguyen Thi Cam Thanh, Sales Manager at Da Nang International Airport, remarked that the last months of the year are considered the low tourist season of Da Nang, so the airport always changes suitable support policies for airlines and air passengers as well.
“With regard to airlines, we provide them with full information on operating frequency, weather conditions and support policies in case of bad weather in order for them to consider and choose a suitable plan. As for tourists, we coordinate with the Da Nang Tourism Promotion Centre and the city’s railway station to offer them full phone numbers, instructions, support when necessary as well as organise welcome activities” shared Mrs. Cam Thanh.
The international air routes are constantly resumed, bringing guests to Da Nang. IN THE PHOTO: A tour operator greets passengers on the first flight from Taiwan (China) to Da Nang. Photo: THU HA
Promotion activities intensified
According to the city’s Statistics Department, in the first 10 months of 2022, the total number of guests served by city-based accommodation establishments is estimated at nearly 3.1 million, an increase of 182.4% over the same period. 354,400 of them were foreigners, up 275.5%, whilst the remaining more than 2.73 million were domestic tourists, an increase of more than 173.6%.
The average length of stay per overnight international tourist were estimated at 2.1 days while the figure per domestic guest were 2.3 days. During the 10-month period, the revenue from travel and tourism support activities is estimated at VND1,752 billion, 8.4 times higher than the same period in 2021.
Along with many activities organised by the municipal government and the tourism industry in the past time to promote the city’s tourism products to domestic and foreign tourists, representatives of a number of travel agencies and tourism service providers undertook the necessity for the city to continue to maintain and continuously develop plans to coordinate with the business community to launch more tourism products and further enhance promotion activities further in a bid to lure more tourists to the city.
Director of the municipal Department of Tourism Truong Thi Hong Hanh said that by late September, the recovery rate for domestic air routes compared to 2019 was about 70%, and that of international air routes was about 30%. It is expected that from now to the first quarter of 2023,Da Nang will welcome about 3,800 international flights with an average of 180 – 190 flights/week.
The tourism sector leader underlined a must-do for the city to mobilise resources for tourism promotion activities, prioritise the budget and call on the business community, especially large corporations and airlines, to join forces to synchronously and effectively promote communication activities in the city’s key markets that already have open-door policies such as South Korea, Japan and ASEAN countries, plus potential markets like India, and Taiwan (China).
Special attention should be paid to promoting the opening of new routes to Australia, and the resumption of the Qatar – Da Nang air route. Heed will be on proposing a mechanism for mobilising socialisation resources to implement long-term Da Nang tourism promotion strategies in the context of competition with domestic and international destinations.
In addition, focus will be on promoting linkage between service providers and destinations, and tourism firms and State management agencies, to effectively deploy tourism promotion activities in the city.
Reporting by THU HA – Translating by M.DUNG
Source: Da Nang Today – baodanang.vn/english
