ASEAN Homestay Standard: Business is all about the people

(TITC) – The process of managing that involves the people in charge of running a committee or an organization such as planning, organizing, staffing, leading, and controlling to achieve the organization objectives.

  • Management
    • Leadership
      • The homestay organisation shall be led by a local champion with strong leadership qualities and respected by the local community e.g. head of village.
    • Organisation
      • The homestay organisation shall have a systematic structure with clear roles, responsibilities and line of communication.
      • The organisation shall facilitate the empowerment of the local women and youths.
      • The village management shall give the blessing for the setting up of a homestay organisation that is operated in a commercial manner but answerable to the former.
    • Database
      • Homestay Operator Database
        • Establish a database of the homestay operators containing information such as home address, number of family members and any special talent, knowledge or skills.
      • Guest Database
        • Create a reservation and registration system to keep record of guest arrivals, country of origin and length of stay, etc.
        • The guest database shall also record comments, complaints, and suggestions from guests.
      • Product Database
        • Carry out and update an inventory of existing tourism resources within the village and in the adjacent/surrounding areas.
    • Capacity Building and Training
      • The homestay organisation shall produce simple manuals and guidelines covering the following aspects:
        • Welcoming and guest handling
        • Registration, billing and payment
        • Hygiene and cleanliness
        • Communication skills
        • Planning, organising and handling of activities
        • Marketing and promotion
        • Storytelling and interpretation skills
      • The training programmes and modules shall emphasise ‘hands on approach’ and ‘community to community training’.
    • Collaboration
      • The homestay organisation shall establish smart partnerships with:
        • Other homestays and private agencies especially tour operators and hoteliers to develop packages and enhance promotional activities.
        • Public agencies such as international, national and state tourism organisations to seek assistance in terms of training, funding, marketing and promotion and other technical advice.
        • Non-Governmental Organisations (NGOs) to develop joint programmes in environmental conservation and cultural preservation.
        • Universities and institutions of higher learning to seek assistance in training and technical advice.
LeadershipLeader has strong leadership qualities and respected by local community. (IV)a. Interview the Homestay Organisation leader about his or her vision and aspirations for the homestay and observe the character and qualities of the leader. b. Ask the leader about his methods of leadership and how to develop his homestay toward competitiveness. c. Write down his or her key response (vision) in the report. d. List down the awards that the leader has won for leadership. e. Ask Homestay Providers what they think about the Hoemstay Organisation leader.
OrganisationHomestay organisation has systematic structure with clear roles, responsibilities and line of communication. (DR)a. Review the structure of the Homestay Organisation and note the roles and responsibilities of each member. b. Note the lines of communication between the various roles. c. Photocopy the organisation chart and attach with the report.
 Homestay organisation facilitates the empowerment of local women and youths. (IV)a. Interview Homestay Organisation and ask about the involvement of women and youths from the community in the homestay programme. b. List establishment of women and youths association. c. Ask if women and youths are given the opportunity to take on important roles and responsibilities in the Homestay Programme. d. Note the roles and responsibilities given to women and youths.
 Homestay organisation has support/blessing from village management. (IV)a. Interview the village management committee and ask about their opinions of the Homestay Organisation. b. Note if the village management supports the work of the Homestay Organisation.
DatabaseHas homestay operator database e.g. home address, number of family members, special talents, knowledge or skills. (DR)a.Review the database of Homestay Providers kept by the Homestay Organisation. b. Note the types of information recorded in the database (family name, address, number of guest bedrooms, occupation, skills, etc.) c. Make a photocopy/print of the database and attach with the report.  
 Has guest database e.g. records of guest arrivals, origin, length of stay, comments, complaints and suggestions from guests. (DR)a. Review the database of guest arrivals, as well as any details such as length of stay, comments, complaints, etc. kept by the Homestay Organisation (or Homestay Provider). b. Make a photocopy/print of the guest database and attach with the report.
 Has updated inventory of tourism resources in the village and surrounding area. (DR)a. Review the inventory of tourism resources kept by the Homestay Organisation. b. Note if the information is kept up to date. c. Make a photocopy/print of the inventory and attach with the report.
Capacity building and trainingHas simple manuals and guidelines covering: (DR) • Welcoming and guest handling • Registration, billing and payment • Hygiene and cleanliness • Communication skills • Planning, organising and handling of activities • Marketing and promotion • Storytelling and interpretation skillsa. Review all the training manuals and guidelines used by the Homestay Organisation and Homestay Providers to operate the Homestay Programme. b. List down the manual that they use for training. c. Note whether the manuals and guidelines are easy or difficult to comprehend. d. Photocopy the manuals and guidelines and attach with the report.
 Training programmes and modules emphasise ‘hands on approach’ and ‘community to community training’. (DR)a. Review the programmes used to train the Homestay Providers. b. Note if the participants of the training were given hands on examples and visits to other homestays to learn from them. c. If any, please note the date, frequency and place of training. d. Make a photocopy of the training programme and modules and attach with the report.
 Has smart partnerships e.g. with other homestays, private agencies, public agencies, NGOs, institutions of higher learning.a. Interview the Homestay Organisation and ask if they have developed any partnerships with other organisations, agencies or institutions. b. Ask about the types of partnerships that have been developed. c. List all existing partnerships in the report. d. Photocopy of MoU/documents of partnership (if any)

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