ATCC forum had attendant of delegates from national tourism organizations (NTOs) across ASEAN countries and representatives from ASEAN non-member states such as China, Japan, India, South Korea, Russia and Timor Leste.
The forum also attracted the participation of YAB Chief Minister of Melaka, the Melaka State Tourism Exco as well as Tourism Melaka, the forum was also attended by The National Disaster Management Agency (NADMA), National Security Council (MKN), Information Department, Ministry of Tourism, Arts and Culture, Ministry of Home Affairs, Ministry of Health, Ministry of Communications and Multimedia Malaysia, Ministry of Foreign Affairs and several other Malaysian government agencies.
The forum aimed to identify the best communication methods and strategies to overcome crises such as the Covid-19 pandemic.
In two days, four secessions highlighted the sharing of experiences and areas of improvement that need to be given greater attention within the ASEAN region to ensure that stakeholders in the tourism industry react precisely and accurately during crises.
Following that event, the 3rd ASEAN Crisis Communication Team (ATCCT) Special Meeting was held. Vietnam and ASEAN countries updated the progress towards tourism recovery and the measures taken to reopening. Member of meeting also deliberated regarding the revision of the ASEAN Tourism Crisis Communication Manual, which was last updated in 2018.
Beside the forum, Tourism Malaysia organized a dinner to welcome all delegations. It was hosted by YBhg. Dato’ Dr Ammar Abd. Ghapar, Director General of Tourism Malaysia, and other special guests from the Melaka State Government.
In support of Visit Melaka Year 2024, delegates were also taken to visit various tourist attractions such as Melaka Heritage Trail around the historical sites in Bandar Hilir, Kampung Morten, Melaka River Cruise, and Malaysia Heritage Studios.
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