(TITC) – Raising awareness about environmental protection and cleanliness is a main mechanism for encouraging the implementation of the Clean Tourist City Standard. It is important to know how to assessment this indicator in ASEAN Clean Tourist City Standard.
According to standard, the awareness raising refers to activities that are comprised of three main components: awareness raising objectives, goals to be implemented, and support documents that are used to provide information. The awareness-building about environmental protection and cleanliness refers to sensitising local people, tourists and relevant stakeholders about the benefits of cleanliness, hygiene, sanitation, and healthy environment.
The awareness raising can be considered as a form of knowledge or general knowledge transformation/provision (In general, it is a consequence from repeated activities). That’s why, the objectives of awareness-building is to spread information about the damages which are the challenges of daily wrong implementation and to disseminate/explain the right attitude and implementation—possibly contributing to improve the living standards. The Clean Tourist City Standard has a special interest to the reminder of the attention of local people, tourism service providers, and tourists about environment and cleanliness.
Raising awareness of local people about environmental protection and cleanliness assesses activities that have been carried out to raise the awareness of the local population about environmental protection and cleanliness and how often these have been performed (publicity campaigns, events, competitions, etc.…). It also refers to the tools used to build awareness such as booklets, leaflets, banners and posters, etc.…
Much as above raising awareness of tourism service providers about environmental protection and cleanliness assesses activities that have been carried out to raise the awareness of the tourism service providers about environmental protection and cleanliness and how often these have been performed (publicity campaigns, events,
competitions, etc.…). It also refers to the tools used to build awareness such as booklets, leaflets, banners and posters, etc.…
Raising awareness of tourists about environmental protection and cleanliness assess the level of information provided to tourists on respecting the country’s environmental and cleanliness regulations by both public sector agencies and private businesses in contact with tourists.
The table guides how to assessment the indicator of awareness about environmental protection and cleanliness.
| Awareness-building bout Environmental Protection and eanliness Indicators | Requirement of major criteria | Criteria | Evidences for criteria | Appraisal | Score |
| 1. Raising awareness of local people about environmental protection and cleanliness | Are there any actions or strategy to raise awareness of local people about environmental protection and cleanliness? | Are there any awareness campaigns (publicity, events, competitions, etc.) carried out about environmental protection and cleanliness aimed at the local population? | Prove the existence of awareness campaigns by justifying types of campaigns and targeted groups of local population | Yes No | |
| How often? | Justify the frequency | ____times (at least once a year to get a score) | |||
| Have the authorities produced and disseminated publicity material about environmental protection and cleanliness (booklets, leaflets, banners and posters, etc.)? | Justify the materials used for the awareness campaign by providing a sample of each publicity material (booklets, leaflets, banners and posters…) | Yes No | |||
| 2.Raising awareness of tourist firms about environmental protection and cleanliness | Are there any actions or strategy to raise awareness of tourist firms about environmental protection and cleanliness? | Are there any awareness campaigns (publicity, events, competitions, etc.) carried out about environmental protection and cleanliness aimed at employees of tourist enterprises? | Prove the existence of awareness campaigns by justifying types of campaigns and targeted tourist firms | Yes No | |
| How often? | Justify the frequency | ____times (at least once a year to get a score) | |||
| Are there appropriate materials and activities for the purpose? | Provide list and sample of materials and list of activities used for the campaign purpose | Yes No | |||
| 3.Raising awareness of tourists about environmental protection and cleanliness | Are there any actions or strategy to raise awareness of tourists about environmental protection and cleanliness? | Are tourists made aware of the city’s environmental protection and cleanliness efforts and regulations? | Prove the existence of awareness campaigns by justifying types of campaigns and targeted groups of tourists | Yes No | |
| How often? | Justify the frequency | ____times ( at least once a year to get a score ) | |||
| Are there appropriate materials and activities for the purpose? | Justify that the materials and activities are adapted to and understandable for tourists (the existence of booklets, banners and posters in English language, location (at sensitive areas: parks, riverside, forest, etc.) | Yes No | |||
| – Number of Detailed Indicators: 3 – Number of Criteria: 9 | Total | 9 |
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